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Adult Literacy Initiative Logo
2017
"The Boston Adult Literacy Initiative (ALI) is a consortium of adult literacy programs throughout the City of Boston that are funded through at least one of two sources: the Massachusetts Department of Elementary and Secondary Education’s (DESE) Adult & Community Learning Services (ACLS) unit and the Mayor’s Office of Workforce Development (OWD)."
This logo was created to give a new clean look to an existing brand. The arrow is used to convey the upward mobility associated with education and self-improvement.
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